Winter Wonderland in New York

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Winter Wonderland in New York

The theme of a Winter Wonderland in New York will be appropriate for UnionTex's seasonal shoppers, while also catering to a few of their other needs as well. The vision for this collection was to provide UnionTex's male and female customers with winter wear that looks like it came off the runway, but can be purchased at department store prices. All of these garments will be perfectly chic, versatile, and comfortable enough to transition from day to evening. There will also be a focus on faux furs in this winter collection. No real fur for our eco--friendly customer base! It might also be nice to hold open donations for a wildlife charity during the fashion show to help demonstrate UnionTex's social responsibility. The color palette will consist of deep grays, blacks, and browns accompanied by rich hues of ruby red and light fleshy tones to create warmth. The accessories in the collection will put a focus on metallics and the traditional golds and silvers of winter.

Venue

I chose the Winter Wonderland in New York fashion show to take place at the urban, chic Midtown Loft

and Terrace located at the northeast corner of 29th Street and Fifth Avenue in the heart of Manhattan. We

would be able to take advantage of the folding chairs and white and red furniture provided by the loft. The

couches could function as VIP seating and the folding chairs could be lined up in rows behind the couches on

either side of the runway. The loft provides 5,000 square feet of space and can accommodate up to 300 people.

It would be a floor runway show to emphasize the minimalistic touches of the venue. A long white fabric would

be used for the runway, and glitter would be thrown about the fabric to emulate snow. The two tracks of lights

already in the room would be used to spotlight the runway in the center between them. The high ceilings and

contemporary lighting make the Midtown Loft and Terrace ideal for this event. The hard wood floors will greatly

compliment the models as they walk down the runway adding additional light from the gleaming reflection.

There is even a staging area that can be used for a backstage/changing room. This type of staging, seating, and

lighting will give a cozy, warm feel to the overall production, which coincides perfectly with the Winter

Wonderland theme.

Assessment Tool

To track the success of the fashion show, I have compiled the following questionnaire to be filled in after

the show's completion by members of the production staff. Staffers will circle their desired score for each

category, and the points will totaled at the bottom. These evaluations will be used in preparation for the

planning of future fashion shows.

Audience Count/Reaction

? Was the audience

1

2

3

4

5

enthusiastic or ask

where to purchase

the merchandise?

? Was the audience

large enough to

cover expenses?

Media Coverage/Publicity

? How much media

1

2

3

4

5

buzz was generated

about the event?

? How did paid

advertising

compare the

amount of unpaid

promotions

received?

Theme and Title

? Did the theme

1

2

3

4

5

correlate with the

merchandise?

? Did the d?cor

correlate with the

overall theme?

Location

? Was the location

1

2

3

4

5

adequate for

normal functions,

such as models

getting to and from

the runway?

? Were there plenty

of restrooms?

? Was the location

big enough to hold

the audience and

staff?

Budget

? Was the budget

1

2

3

4

5

realistic?

? Were there

unforeseen

expenses?

? Did profits and/or

donations exceed

costs?

Merchandise

? Was the

1

2

3

4

5

merchandise

appropriate the

theme and

audience?

? Were the

appropriate

departments

included in the

show?

Models

? Were the models

1

2

3

4

5

prompt and easy to

work with?

? Did they perform

well onstage?

Music

? Were sound levels

1

2

3

4

5

appropriate?

? Was the technician

coordinated and

easy to work with?

? Did the music

selection match the

audience?

Staging

? Were lighting levels

1

2

3

4

5

appropriate?

? Was the stage itself

functional for the

models?

? Were the entrance

and exit to the

backstage discreet?

Commentator/Commentary

? Was commentary

1

2

3

4

5

effective and

interesting?

? Did it flatter and

strengthen the

show without being

overly descriptive?

Total

UnionTex Fashion Show Fact Sheet

Theme:

Winter Wonderland in New York

Venue:

Midtown Loft and Terrace

Located at the corner of 29th Street and Fifth Avenue in the heart of Manhattan

Retailer's Vision: The designs showcased in this winter event will all be features from

the UnionTex retail stores developed by the UnionTex Design Team. Items will include men's and women's garments and accessories. UnionTex's vision for this event is to provide their cliental with a

complete, well--rounded wardrobe for the winter that keeps them in the latest of styles for a department store price.

Clothing Style: There will be a focus on faux furs for our eco--friendly consumers. The

color palette will consist of deep grays, blacks, and browns paired with pops of ruby red and light, flesh--colored tones to create warmth. The accessories will highlight everything metallic. Shoes, handbags, scarves, and jewelry will all be embellished with gold and silver touches.

Schedule of Events:

7:00 PM: Guest Sign-in

7:30 PM: Complimentary Finger Foods and Beverages

8:00 PM: Fashion Show-Winter Wonderland in New York

8:30 PM: Meet-and-Greet with Uniontex's Designers

Donations for the World Wildlife Federation will be collected throughout the

entirety of the evening.

Action Plan Outline

Donations--Entire Evening

2 Weeks

Arrange meeting with World Wildlife Federation to

Before

discuss donations taken at fashion show.

1 Week

Meet and verify World Wildlife Federation

Before

participation and show time.

6:00 PM

World Wildlife Federation representatives are to

arrive.

6:15 PM

Production team will work with reps to set up a

donation booth that will be open to guests the entire

evening.

7:00 PM Guest Sign--In

2 Weeks

Before

1 Week

Before

6:00 PM

6:30 PM

7:30 PM Finger Foods and Beverages Served

4 Weeks

Before

2 Weeks

Before

1 Day Before

7:00 PM

7:25 PM

8:00 PM Winter Wonderland Fashion Show

6 Weeks

Before

5 Weeks

Before

4 Weeks

Before

3 Weeks

Before

1 Week

Send out invitations for the fashion show and take RSVPs.

Compile list of RSVP and Non--RSVP guests, divide into two lists, create guest log, and develop seating assignments.

Production team sets up guest sign--in table at the entrance of the loft.

Two members of the support team will be stationed at the table ready for early arrivals, to record guest's information, give guests seating arrangements, and greet them as they enter and exit throughout the event.

Establish all catering needs with the creative team, meet with, and book a caterer for the event.

Verify all needs with specific quantities, and communicate with the caterer.

Support team will have tables and decorations ready for the caterer to arrive.

Arrival of caterer. Ensure enough members of the support team are provided to serve hors d'oeuvres and champagne.

Begin serving guests

Creative team picks garments, accessories, runway, lighting, music, and decorations that will be represented at the show.

Production team determines number of models needed, holds auditions, books models, and organizes line--up for the event.

Production team hires workers to construct the runway desired by the creative team, a DJ or sound technician, dressers, and make--up artists.

Hold meeting at the venue to go over all portions of the event and designate specific responsibilities to all members of the support team.

Construction of stage, setting of lighting and music,

Before

5:00 PM

7:55PM

8:30 PM Meet--and--Greet with Designers

6 Weeks

Before

5 Weeks

Before

8:25 PM

backstage area organized with particular garments, accessories, and make--up, seating established.

Rehearsal

Introduction of show from UnionTex designers

Meet with UnionTex designers that developed the chosen garments and accessories for the show to collaborate with creative team to determine the overall vision for the event.

Arrange for designers to mingle with the crowd after the show to provide feedback and give the designers an opportunity to market their talents to the audience.

Designers gather backstage to be introduced for the meet--and--greet.

Makeup

For the female models in the UnionTex Winter Wonderland Fashion Show, I chose a soft, dewy look that represents the warmth of the model's skin as they step out into a chilly winter's evening. The eye colors will consist of glimmering and shimmering golds with mauve highlights and blush to match. The lips will be lined with a creamy pencil and topped with a peach colored gloss. Black eyeliner will be used on only the top of the eye lids and taper out into points at the out corners of the eye. This will give a sort of classic feel that will pair nicely with the faux furs in the collection. The male models will also wear a dewy complexion and use golds to highlight different areas, like the chin and cheekbones. I will use a neutral colored lip balm to add moisture to the overall look, but I would not add any shades of peach or mauve to the male model's makeup palette to keep their look very simple and natural looking. I feel like this makeup palette would speak to the overall theme and inspiration for a winter wonderland by utilizing the simple beauty of the subtle tones and shades of the makeup and pairing them with the darker neutral colors, reds, and peaches of the garments that will seen in the fashion show.

Hair

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