CDC Health IQ Mobile Application - NPHIC

CDC Health IQ Mobile Application

Sharon McAleer Digital Media Branch Division of Public Affairs Office of the Associate Director for Communication

October 2015

Office of the Associate Director for Communication Division of Public Affairs

Goals of the Health IQ App

Educational & Informative: Increase awareness among students and adults alike about health and science.

Action-oriented: Provide actionable recommendations and increase knowledge of important health information and statistics.

Interactive and Fun: Provide an interactive and fun way for teens and adults to learn about health and science.

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Target Audience

The primary audiences for the Health IQ app are:

Consumers Healthcare Providers Public Health Professionals

We have learned a lot from developing the Solve the Outbreak app; the app has had a tremendous amount of success in schools and we wanted capitalize on that success.

With this app, we decided to target a slightly younger audience and designed the app for middle school students.

Since we know that more students have smartphones than tablets, we optimized the design for smartphones.

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Trivia Questions

The information in the Health IQ app focuses on key public health facts and quick tidbits that younger students can remember/retain while having fun playing a 10 question quiz that takes about a minute to play.

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How the App Works

Users may choose from 3 levels of difficulty: Easy Medium Hard Random (3 Easy, 4 Medium, 3 Hard)

Players can earn more points by selecting harder levels: Easy = 1,000 MAX Points Medium = 2,000 MAX Points Hard = 3,000 MAX Points Random = 2,000 MAX Points

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