Xfinity & Comcast Business McCormick Place

Xfinity & Comcast Business

McCormick Place

Operational Experience Narratives

April 18th, 2019

01. TAP INTO DISCOVERY

Interactive Hallway

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01. TAP INTO DISCOVERY

Interactive Hallway

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01. TAP INTO DISCOVERY

Interactive Hallway

Description We'll capture attendees attention and draw them into The Tap experience with an immersive hallway that comes to life as guests walk past. We'll connect with convention center attendees and reinforce how Comcast powers their connected lives with a responsive LED wall. We'll alternate LED areas of the wall with horizontal reflective material strips so passersby can see themselves transforming from their analog self into abstract, multi-colored digital representations.

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01. TAP INTO DISCOVERY

How it Works

Immersive hallway that comes to life as guests walk past: ? LED panel walls visually responds to guest's motion throughout the

hallway ? Connected LED floor strips illuminate in a synchronized, coordinated

pattern ? Series of video monitors on opposite side of hallway rotate through The

Tap content messaging ? Motion Sensors trigger content on LED panels ? Gestural/Skeletal detection allows for responsive interaction from

multiple consumers ? Content triggers coordinated LED light patterns on hallway flooring

which are synced with content on LED interactive wall

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