The Connected, Automated Vehicle: Meeting S the Challenges ...

[Pages:20]The Connected, Automated VehicleS: Meeting the Challenges of Car 2.0

TODAY'S AGENDA

01

Defining Car 2.0 What is it? What do Consumers Actually Want?

02

Connected and Automated Vehicles How Many? How Soon? Architecture Implications?

03

Ecosystem Challenges Is there an existential threat?

04

Conclusions What has Ian said today? Q&A

November 2017

Copyright? Strategy Analytics 2017

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TODAY'S AGENDA

01

Defining Car 2.0 What is it? What do Consumers Actually Want?

02

Connected and Automated Vehicles How Many? How Soon? Architecture Implications?

03

Ecosystem Challenges Is there an existential threat?

04

Conclusions What has Ian said today? Q&A

November 2017

Copyright? Strategy Analytics 2017

3

DEFINING CAR 2.0

Car 1.0

? Needs a trained driver ? Is not connected ? Uses an internal combustion engine

Car 2.0

? Can drive itself ? Is fully-connected ? Is powered by electricity

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November 2017

Copyright? Strategy Analytics 2017

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WHAT IS THE CONSUMER THINKING?

Is uncertain about automated driving Doesn't want a monthly subscription

US qualified car purchasers asked to rank systems as "Pay More For"; "Tie Breaker"; "Nice to Have" or "Not Interested". Percentage shown is the sum of "Pay More For" and "Tie Breaker".

US qualified car purchasers asked to rank their "Preferred Payment Method for Connectivity" Research undertaken Apr/May 2016. N = 1552

November 2017

Copyright? Strategy Analytics 2017

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TODAY'S AGENDA

01

Defining Car 2.0 What is it? What do Consumers Actually Want?

02

Connected and Automated Vehicles How Many? How Soon? Architecture Implications?

03

Ecosystem Challenges Is there an existential threat?

04

Conclusions What has Ian said today? Q&A

November 2017

Copyright? Strategy Analytics 2017

6

AMARA'S LAW APPLIES TO AUTOMOTIVE

"We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run"

- Roy Amara (1925-2007), researcher, scientist, forecaster and long-term president of the Institute for the Future

November 2017

Copyright? Strategy Analytics 2017

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REMEMBER AUTOMOTIVE TIMESCALES

November 2017

Copyright? Strategy Analytics 2017

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