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[DOC File]Distribution Channel Plan
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2. Delineate key functions of the channel of distribution . 3. Distinguish intensive vs. selective vs. exclusive channels and direct vs. indirect channels. 4. Know the roles of the various forms of marketing intermediaries - wholesalers and retailers. 5. Know the advantages and disadvantages of contractual, administered, and vertically ...
disadvantages of direct distribution

[DOC File]CHAPTER 14
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Because of these advantages, SpaceWorks will be an attractive investment candidate to companies in many IT segments: hardware, packaged software, electronic commerce services and software, telecommunications and network services, supply chain management, and systems integration and consulting. ... such as direct response and delivery of ...
benefits of direct distribution

[DOC File]Chapter 1—An Overview of Marketing
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12. A supply chain is longer than a channel of distribution because it includes suppliers to manufacturers whereas the channel of distribution begins with manufacturers. Channels of distribution are part of the supply chain. 13. Six criteria used to evaluate transportation modes are: a. Cost. d. Flexibility in handling products. b. Speed. e.
companies that use direct distribution

[DOC File]WHAT IS MANAGEMENT
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Inter-company channel conflicts occur between an indirect distribution channel, e.g. a traditional retailer, and a direct distribution channel of a manufacturer, e.g. a new flagship store or Internet store respectively. Adding new distribution channels exposes a company to competition with established players on the respective market.
disadvantage of direct distribution channel

[DOC File]SEGMENT 14: CHANNEL STRATEGY
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channel of distribution is the whole series of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, which join together to transport and store goods in their path (or channel) from producers to consumers.
examples of distribution channels

[DOC File]CHAPTER 12
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Distribution channel alternatives, characteristics, and availability. Legalities. There are two basic types of channels of distribution. See Figures 14-5 and 14-6. A direct channel involves the movement of goods and services from producer to consumers without the use of intermediaries. An indirect channel involves independent intermediaries in ...
disadvantage of indirect distribution channel

[DOC File]Chapter 12: Distribution Channels and Logistics Management
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The American Marketing Association defines a channel of distribution as “an organized network agencies and institution that, in combination, perform all the activities required to link producers with users to accomplish the marketing task”. Distribution channels are one of the most highly differentiated aspects of national marketing systems.
types of distribution channels

Advantages & Disadvantages of direct distribution method of servi…
distribution channel . A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. channel level . A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer. direct marketing channel
advantages of indirect distribution channel

[DOC File]Chapter 5
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35. One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved. This is called a: a. limited distribution system b. conventional channel c. vertical marketing system d. reciprocal channel e. direct channel ANS: E. See Exhibit 12.3 and Exhibit 12.4. PTS: 1 REF: 175 OBJ: 12-3 TYPE: Def
disadvantages of direct distribution

Advantages of direct distribution channel