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Pros and Cons of Direct Marketing | Find Out More ...
31) Generally speaking, consumers view direct marketing as entailing a higher level of risk than traditional mass marketing. Answer: TRUE. Diff: 2 Page Ref: 443. AACSB: Reflective Thinking 32) Direct marketing does not work well as a global marketing tool because it is not well suited to the task of addressing cultural differences among consumers.
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[DOC File]CHAPTER 14
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There are two specific advantages to direct representation in a market. It allows decisions concerning program development, resource allocation, or price changes to be implemented unilaterally. Thus, control and communication aspects are major benefits.
disadvantages of direct marketing

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Advantages: Expatriates possess a high level of product knowledge, a demonstrated commitment to service standards, training for promotion, and greater headquarters control. ... The Direct Marketing Association defines direct marketing as any communication with a consumer or business recipient that is designed to generate a response in the form ...
direct marketing pros and cons

[DOC File]Global Marketing, 6e (Keegan/Green)
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Journal of International Marketing 10, no. 3 (2002), pp. 73-95. Goldman, Arieh. "The Transfer of Retail Formats into Developing Economies: The Example of China." Journal of Retailing 77 no. 2 (Summer 2001) pp. 221-42. Merrilees, Bill, and Dale Miller. "Direct Selling in the West and East: The Relative Roles of Product and Relationship (Guanxi ...
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What do you understand by direct marketing; discuss the advantages of direct marketing? Answer: Direct marketing consists of direct communication with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationship, with no intermediary levels and is also called one to one marketing. It has been hailed by some marketers as “marketing model of the next millennium”. Advantages
benefits of direct mail advertising

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How is the effectiveness of a direct marketing program measured? What is meant by a database? What functions do databases perform? What is an RFM analysis and why is it conducted? Internet and Interactive Media. Why are more and more marketers adding Internet advertising to their IMC plans? What advantages does advertising on the Internet offer ...
benefits of direct mail marketing

[DOC File]Question ( Marks: 5 )
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Marketing objectives must align with corporate objectives, modified by the company’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The company will expand its marketing efforts to include a new market segment of 21- to 29-year-olds.
disadvantages of direct mail advertising

[DOC File]Global Marketing, 6e (Keegan/Green)
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14) Kodak adopted a direct involvement approach in Japan by utilizing independent agents, distributors and retailers. Answer: FALSE. Diff: 2 Page Ref: 371. AACSB: Reflective Thinking. 15) Channel strategy in a global marketing program must fit the company's competitive position and overall marketing objectives in each national market. Answer: TRUE
benefits of direct marketing

[DOC File]Study Guide for Promotional Strategy Exam 3
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1. What are the advantages and disadvantages or using licensing as a market entry tool? Give examples of companies from different countries that use licensing as a global marketing strategy. Licensing: Advantages: Low cost entry alternative. Allows licensor to circumvent tariffs, quotas, or …
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Advantages of direct marketing