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[PDF File]THE ROLE OF DIGITAL AND SOCIAL MEDIA MARKETING IN …
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Consumer Psychology (JCP), Journal of Marketing (JM), and Journal of Marketing Research (JMR). Articles related to digital marketing, social media, and online word of mouth are featured in this review. In total, 29 articles were published on these topics in the consumer behavior
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[PDF File]“Ethical Issues in International Marketing”
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This call of papers aims at contributing to the literature on ethical issues in international marketing. While there is an abundance of publications on ethics in marketing in general and on specific ethical issues – in a recent review, Schlegelmilch and Öberseder (2010) identified
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[PDF File]Christine Moorman & Roland T. Rust The Role of Marketing
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Fundamental Issues in Marketing, where a previous version of the article was presented; and the guidance of the Special Issue editors and review-ers in preparing this article. L ooking broadly at the marketing literature and prac-tice, it appears that during the past ten years there has been a movement toward thinking of marketing less
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[PDF File]ETHICAL ISSUES IN MULTILEVEL MARKETING: IS IT A …
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The current paper discusses ethical and legal issues in multilevel marketing. The article begins with a brief overview of multilevel marketing and some of the prob lems the industry faces. It then discusses why market ing educators need to be able to give their students fair, educated guidelines capable of differentiating legiti
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Ethical issues in social marketing
Ethical issues in social marketing Sandra C. Jones University of Wollongong, sandraj@uow.edu.au Danika V. Hall University of Wollongong, danika@uow.edu.au Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library: research-pubs@uow.edu.au Publication Details
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The Effects of Customer Satisfaction, Relationship ...
The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention Anders Gustaffsson Karlstad University Michael D. Johnson Cornell University, mdj27@cornell.edu Inger Roos Karlstad University Follow this and additional works at: https://scholarship.sha.cornell.edu/articles Part of the Marketing Commons
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[PDF File]Management Issues for the Growing Business
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Computer) while ignoring the marketing and organizing talents of Mike Markula, the executive responsible for Apple's business plan.* The story of two guys selling their Volkswagen bus to build the first Apple computer was more romantic than that of the organizational genius that enabled Apple to develop, market and ship its products
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[PDF File]Risk Alert: The Most Frequent Advertising Rule Compliance ...
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that focused on advisers’ use of accolades in their marketing materials (“Touting Initiative”). 3. This Risk Alert includes observations by OCIE staff and is intended to highlight the risks and issues associated with Advertising Rule compliance. This information is intended to assist
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[PDF File]An Overview and Analysis of Marketing Ethics
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An Overview and Analysis of Marketing Ethics Dincer, Caner ... history of marketing, one of the first articles that appeared in the Journal of Marketing was an article by Phillips . F. (1939) entitled, Some Theoretical onsiderations Regarding Fair Trade ... impact on the recognition of ethical issues and marketing ethics decisions. So, in the ...
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Global Marketing Strategies and Implications for US Based ...
Global Marketing Strategies and Implications for US Based Firms Rebecca Larson Liberty University, ... Larson, Rebecca, "Global Marketing Strategies and Implications for US Based Firms" (2009).Faculty Publications and Presentations. 8. ... Marketing efforts on a …
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Articles about marketing issues