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    • [DOC File]SAMPLE MARKETING PLAN

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      The strongest part of the marketing mix for Blue Sky involves sales promotions, public relations, and nontraditional marketing strategies such as attending outdoor events and organizing activities like …

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    • [DOC File]Chapter 1—An Overview of Marketing

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      a. Marketing teaches businesses how to sell products that people do not need. b. Marketing plays an important role in society, coordinating the huge numbers of transactions needed to provide goods and services. c. Marketing is a key function in business. d. Marketing …

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    • [DOCX File]Contents

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      Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign. How will you use each of these tools? Look for ways different methods and tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing…

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    • [DOC File]Business Plan for a Startup Business

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      Competitive Analysis: This is the Best way to conduct an effective “Market Research” Locate 5 companies that directly compete with your business. Evaluate each of these 5 businesses by visiting …

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    • [DOC File]CHAPTER 13

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      The key to understanding the table is the word organization; each firm identified in Table 1 3-2 is an umbrella corporation or holding company that includes one or more “core” advertising agencies, as well as units specializing in direct marketing, marketing …

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    • [DOC File]THE MARKETING PLAN - Nishnawbe Aski Development Fund

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      THE MARKETING PLAN IMPROVING YOUR COMPETITIVE EDGE. A Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a …

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