Business articles on marketing

    • [PDF File]PDF Ethical Issues in Multilevel Marketing: Is It a Legitimate ...

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      Fall 2004 47 ETHICAL ISSUES IN MULTILEVEL MARKETING: IS IT A LEGITIMATE BUSINESS OR JUST ANOTHER PYRAMID SCHEME? James A. Muncy Because of their inherent interest in marketing, students in marketing and sales classes are often approached by those

    • JOURNAL OF BUSINESS RESEARCH - Elsevier

      The Journal of Business Research (JBR) is intended to be an outlet for theoretical and empirical research contributions for scholars and practitioners in the business field. JBR invites manuscripts particularly in the areas of accounting, buying behavior, finance, international business, management, marketing, and risk and insurance.

    • [PDF File]PDF The Role of Digital and Social Media Marketing in Consumer ...

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      Consumer Psychology (JCP), Journal of Marketing (JM), and Journal of Marketing Research (JMR). Articles related to digital marketing, social media, and online word of mouth are featured in this review. In total, 29 articles were published on these topics in the consumer behavior

    • [PDF File]PDF MARKETING MIX THEORETICAL ASPECTS - Granthaalayah

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      *1 Department of International Business, Vilniaus kolegija/University Applied Sciences, LITHUANIA DOI: 10.5281/zenodo.56533 ABSTRACT Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting

    • Using Social Media As a Marketing Tool for Businesses

      brands use more than one social media platform, and 84 percent of marketers who are business to business companies use social media in some form. Companies ought to notice the importance of using social media and start to use social media as a marketing tool. Using social media marketing is not without some drawbacks. These include using social

    • [PDF File]PDF Effectiveness of Digital Marketing in the Challenging Age: An ...

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      Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study Afrina Yasmin, Sadia Tasneem, Kaniz Fatema Department of Business Administration, Northern University Bangladesh Department of Business Administration, Asian University of Bangladesh Corresponding author (e-mail): afrinadu6@yahoo.com

    • [PDF File]PDF Influence of Social Media Marketing on Customer Engagement

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      its customers (Hsu, 2012).Social media marketing is a term which describes the actual acts of using social networks for marketing purposes. Social media marketing is common in the business-to-consumer (B2C) area, and the concept of social media related especially to B2C has been exclusively studied (Hanna et al., 2011;

    • [PDF File]PDF An Overview and Analysis of Marketing Ethics

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      An Overview and Analysis of Marketing Ethics Dincer, Caner ... history of marketing, one of the first articles that appeared in the Journal of Marketing was an ... is normal because ethical decision making in marketing means business ethics and even ethical behavior in general.

    • Ethical Marketing Controversial Products and Promotional ...

      their marketing practices, what steps should they take to be more ethical? The method used to study these particular questions was a qualitative analysis of the opinions of both marketing professionals and business scholars in the field of marketing, finance, law and public policy, and entrepreneurship. By

    • [PDF File]PDF Christine Moorman & Roland T. Rust The Role of Marketing

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      the value of the marketing function also is related positively to marketing's ability to connect the customer to ser-vice delivery. Christine Moorman is Professor of Marketing, Fuqua School of Business, Duke University.Roland T.Rust is Madison S.Wigginton Professor of Man-agement and Director, Center for Service Marketing, Owen Graduate

    • Social Media as a Marketing Tool: A Literature Review

      within social media marketing research and points out the need for future studies to explore the benefits gained by marketing on social networking sites, especially for small retailers. Defining Social Media To consider social media as a marketing tool a retailer must understand every aspect of it.

    • [PDF File]PDF The Importance of Market Research in Implementing Marketing ...

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      research in building & implementing successful marketing programs. As well as it explained the role of marketing research and its importance in taking the decisions, also we will not forget that this study gave the needed and how we can apply market research on our business. Keywords: market research, marketing program, market challenge

    • Global Marketing Strategies and Implications for US Based Firms

      Marketing efforts on a global scale can be approached through many different strategies. One of the greatest challenges for a corporation today is the lack of congruence on what a global marketing strategy is by definition, and the lack of supporting measurable criteria for the determination of success (Kaustin, 1994).

    • [PDF File]PDF Building Traffic With Article Marketing

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      I've been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters

    • Small Business Use of Internet Marketing: Findings from Case ...

      business problem is that some small business owners lack knowledge on how to develop and implement an Internet marketing strategy. Purpose Statement The purpose of this qualitative, multiple case study was to explore how small business owners developed and implemented their Internet marketing strategy. The

    • Social Media Marketing in a Small Business: A Case Study

      Cox, Sarah L. M.S., Purdue University, May 2012. Social Media Marketing in a Small Business: A Case Study. Major Professor: Mihaela Vorvoreanu. In today's social media driven environment, it is essential that small businesses understand Facebook, Twitter, and the strategies behind using social media for growing their business.

    • [PDF File]PDF Milestones in Marketing

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      book, stated: "marketing is the performance of business activities that direct the fl ow of goods and services from producer to consumer or user in order to best satisfy consumers and accomplish the fi rm's objectives."1 As the marketing fi eld matured in the 1950s and 1960s, it articu-lated a set of foundational concepts.

    • [PDF File]PDF International Journal of Enterprise CompuInternational ...

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      University's Fuqua School of Business and the American Marketing Association. A key finding: Social media marketing budgets continue to rise. According to the results, businesses currently allocate 6% of their marketing budgets to social media, an allotment they expect to increase to 10% during the next year and 18% over the next 5 years.

    • [PDF File]PDF Marketing Strategy 2 - Jones & Bartlett Learning

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      46 CHAPTER 2 Marketing Strategy Situational Assessment The situational assessment is an analysis of the or ganization's environment and of the organization itself. This process is referred to as the SWOT analysis(so named be- cause it examines the Strengths and Weaknesses of the organization, as well as the

    • [PDF File]PDF American Journal of Business Education June 2011 Volume 4 ...

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      American Journal of Business Education ... Science in Business Management and Marketing and Master of Management from the University of Phoenix. At present, I am in the DBA program with an emphasis in Marketing at Argosy University (Class of December 2011). ...

    • [PDF File]PDF Business Source Complete Magazines and Journals

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      Magazine 0973-4341 4Ps Business & Marketing FFC Information Solution Pvt, Ltd. (dba Content Victim) ... ' in the Availability column indicate that this publication was recently added to the database and therefore few or no articles are currently available. If the ‡ symbol is present, it ...

    • [PDF File]PDF The Complete Guide to B2B Marketing

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      The Complete Guide to B2B Marketing ... Get a glimpse into the challenges of modern B2B marketing — plus a first look at the best practices, tips, and advice this e-book provides. ... new business development, lead quality, and lead generation.

    • PDF Marketing Mix of 4P'S for Competitive Advantage

      Marketing Mix of 4P'S for Competitive Advantage ... If the product is a business product then a business team is required to interact with ... Strategies for marketing mix of 4p's for competitive advantage The Marketing mix by 4P's is a conjuration and it can only be implemented by ...

    • [PDF File]PDF E-Marketing - A literature Review from a Small Businesses ...

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      E-Marketing - A literature Review from a Small Businesses perspective ... in E-Marketing published articles between 2003 and 2010. Prior work ... implementing E-Marketing by small business enterprise can change both the

    • Segmenting and Targeting Your Market: Strategies and Limitations

      Articles and Chapters School of Hotel Administration Collection ... Almost any marketing textbook will tell you that the key to successful marketing can be summed up ... You can identify whatever number of segments makes the most sense for your business. Segmenting the market on the basis of sex ...

    • [PDF File]PDF Business Ethics

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      articles. Other leading journals also date from this period, with Business Ethics Quarterly appearing in 1991, and Business Ethics: A European Review in 1992. Reflecting on the contingent institutional history of business ethics invites us to think about how we might more ideally map out and connect its issues if freed from

    • [PDF File]PDF Role of Relationship Marketing in Competitive Marketing Strategy

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      Journal of Management and Marketing Research Role of Relationship Marketing in Competitive Marketing Strategy Nagasimha Kanagal Indian Institute of Management, Bangalore Abstract Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the key functionality in enhancing business performance.

    • [PDF File]PDF Article Marketing Profits - Amazon S3

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      successful article marketing campaign. The closer you are able to target your prospective customer base with well written articles that incorporate primary keywords, the more traffic and exposure you will be able to generate. Think about the possibilities if you carefully evaluated a niche

    • [PDF File]PDF Analyzing the Effectiveness of Marketing Strategies in the ...

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      and in marketing, Journal of Business Research (Gilbert et al. 2007). ABM is an efficient tool to model consumer to consumer (C2C) interactions. The study by Ma and Nakamori (2005) deBines ABM as an emerging simulation technique that promises to overcome the difficulties of modeling real ...

    • [PDF File]PDF The effect of marketing mix in attracting customers: Case ...

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      marketing (Industries, 1384), because in today's global business environment there is increasing complexity, rapid change and unexpected developments (Mason, 2007). With the development of science in all fields, banks and financial markets have become competitive in recent

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