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Gender and Hegemony in Fashion Magazines: Women's ...
monic femininity present women in sexualized and demeaning poses (Davis 1997). Media images are constructed for the male spectator's gaze and embody his expectations of women and of male-female relationships (Mulvey, 1975-76). The classic analysis of codes that are used to pose female subjects is Erving Goffman's (1979) study of "gender adver- tisements," in which he identifies characteristic ...
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The Importance of Being Gender 'Stable': Masculinity and ...
Masculinity and Feminine Empowerment in Le Roman de Silence1 LORRAINE KOCHANSKE STOCK Events and characterization in Heldris's Roman de Silence are structured to allocate power by gender, as shown in the destabilizing of King Ebains 'masculinity' and the empowerment of several female characters including the hero(ine).(LKS) The Roman de Silence treats the allocation of authority and power by ...
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[PDF File]What happens with company culture when high and low ...
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masculinity versus femininity and long-term orientation (Hofstede, 2001). When people hear the expression masculinity, the first thing that comes to ones mind is the difference between genders. But in practise, masculinity is much more complex. After analysing Hofstede’s study we found several other aspects with major importance. Those are work stress, team work, gender equality and equality ...
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[PDF File]Making Masculinity
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Markers of femininity such as high voices and skirts symbolize emas-culation when associated with male bodies. The girlfriends also signal a relationship between femininity and helplessness, since they are unable to save themselves from the gangstas. However, the female coach sym-bolizes strength, a sign of masculinity the nerds initially lack ...
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[PDF File]Masculinity and fashion consumption
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why fashion is seen as something feminine is that “"(f)ashion" seems to imply femininity as a process ... hegemony male fashion is also clothes that fit to the context which people are in. The ‘subordination male fashion’ will in this thesis be seen as a deviation from normal, or as something that can be related to femininity. The ‘complicity male fashion’ is the norm it is the ...
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Is Your Roomba Male or Female? The Role of Gender ...
are often designed to possess hyper-feminine physical characteristics and to carry out functions that are traditionally performed by women. This practice encourages a particular depiction of what it means to be a woman in society, one that is based on a stereotypical image of femininity. The emphasis on femininity in certain robot designs and on masculinity in others reflects the socio ...
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[PDF File]Characteristics of Boys’ and Girls’ Toys
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ately masculine, neutral, moderately feminine, and strongly feminine. Using these categories, we constructed four toysets; each consisted of 15 toys, three from each category. In Study 2, 706 undergraduates individually rated the toys from one of the toysets on 26 scales that measured the toys’ characteristics. We found that girls’ toys were associated with physical attractiveness ...
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[PDF File]Gendered Media: The Influence of Media on Views of Gender
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women aren’t feminine enough” (Faludi, 1991, p. 150). While female viewers wrote thousands of letters praising the show, male executives at CBS continued to force writ-ers to make the characters softer, more tender, and less sure of themselves (Faludi, 1991, p. 152). The remaking of Cagney and Lacey illustrates the media’s bias in favor
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Construction of Gender through Fashion and Dressing
between male and female clothing began in late Middle Ages, when men’s clothing appeared and reached its maximum in 1850 (Flügel, 1930). Since then, western fashion seeks to apply technical femininity in women's clothing to show their feminine qualities and this phenomenon became almost universal. The feminization of fashion started with the ...
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[PDF File]HOW TO SPEAK W O M The journey of female archetypes ...
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traditionally male archetypes. Introducing: the every(wo)man, the female hero and the girl-rebel. This extension makes for a more inclusive, diverse and altogether less passive representation of women, but it also reframes the three original archetypes too. But things are changing as modern expressions of womanhood are claimed and reframed PRESENT:
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Male femininity and feminine clothes