Marketing research scholarly article
[PDF File]An Overview and Analysis of Marketing Ethics
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book could be considered as a book on Marketing Ethics as it had chapters on commercial coercion, the limits of persuasion, fair pricing, and the ethics of bargaining. Within the academic history of marketing, one of the first articles that appeared in the Journal of Marketing was an article by Phillips . F.
[PDF File]Importance of Strategic Social Media Marketing
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Simona Vinerean, Sprint Investify Research Unit Article History: Received 30 May 2017 | Accepted 28 July 2017 | Available online 17 August 2017 Cite Reference: Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1), pp. 28-35.
Social Media as a Marketing Tool: A Literature Review
marketing is as well as examining what factors affect consumer behavior relative to social networking. Despite the initial progress made by researchers, development in this area of study has been limited. Research needs to expand by providing a deeper understanding of the long-term promotional gains retailers obtain from social media marketing.
Marketing Strategies: How Small Restaurant Businesses use ...
Walden University ScholarWorks Walden Dissertations and Doctoral Studies Walden Dissertations and Doctoral Studies Collection 2017 Marketing Strategies: How Small Restaurant
[PDF File]American Journal of Business Education June 2011 Volume 4 ...
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marketing (Kotler & Armstrong). An organization must know what their competitor is doing; they should notice trends and respond to them. Marketing is an extensive field that incorporates areas of research, tactics and exchange of ideas. Marketing plays a significant role for numerous organizations and improves value for the consumers and
[PDF File]MARKETING MIX THEORETICAL ASPECTS
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Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting ... research questions is marketing mix create added value for enterprises. There are used scientific literature and analysis methods in article. An analysis of the ...
[PDF File]Journal of Services Marketing - Semantic Scholar
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Journal of Services Marketing Emerald Article: Eleven years of scholarly research in the Journal of Services Marketing Deon Nel, Gené van Heerden, Anthony Chan, Mehdi Ghazisaeedi, Wade Halvorson, Peter Steyn Article information:
Cornell University School of Hotel Administration The ...
This Article or Chapter is brought to you for free and open access by the School of Hotel Administration Collection at The Scholarly Commons. It has been accepted for inclusion in Articles and Chapters by an authorized administrator of The Scholarly Commons. For more information, please contact hotellibrary@cornell.edu.
[PDF File]The Importance of Market Research in Implementing ...
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Therefore, market of marketing research is to acquisition and processing of primary and secondary data information about customers attitude and behavior and also product demand (McDonald, 2002). The purpose of marketing research as proposed by van, Fok & Stremersch, (2009) is as follows: 3.1 Purpose of marketing research:
[PDF File]Analyzing the Effectiveness of Marketing Strategies in the ...
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3 Journal of Marketing Research and Case Studies time, they become the first to buy new products and they reduce the uncertainty for other consumers (Solomon, Marshall & Stuart 2008). The marketing policy of Windows 95 governed by Microsoft has shown the influence and power of …
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