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[DOC File]Marketing Strategy: Key Concepts 4
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Porter's five basic forces of competition: Threat of new entrants . Rivalry among existing competitors ... Use of sales personnel, communication of competitive advantage, branding, advertising, customer service etc. Attribute based (Non Price Competition), product with the best set of attributes is bought. If product attributes are judged to be ...
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[DOC File]Porter’s Theory of Competitive Advantage
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Porter’s Theory of Competitive Advantage Michael Porter’s theory of the competitive advantage of nations provides a sophisticated tool for analyzing competitiveness with all its implications. Porter’s theory contributes to understanding the competitive advantage of nations in …
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[DOC File]LOCATION, COMPETITION, AND ECONOMIC DEVELOPMENT: …
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By Michael E. Porter, Harvard Business School . Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. He is the author of 15 books and more than 60 articles on competitive strategy and international competitiveness. He has served as a counselor on competitive strategy to numerous ...
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[DOC File]Value chain of Fish and Fishery products: Origin ...
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Michael Porter (1985) introduced in his book ‘ The Competitive Advantage’ the concept of the Value Chain and book highlighted that the activities within the organisation add value to the service and products that the organisation produces, and all these activities should be run at optimum level if the organisation is to gain any real ...
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[DOC File]Generic Strategy: Types of Competitive Advantage
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-- Michael Porter, Competitive Advantage, 1985, p.3. The figure below defines the choices of "generic strategy" a firm can follow. A firm's relative position within an industry is given by its choice of competitive advantage (cost leadership vs. differentiation) and its choice of competitive scope.
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Michael porter competitive advantage pdf