Promotion mix strategy
[DOCX File]Shane Bracken
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Promotional mix. refers to the combination of different types of promotion. A business decides on the promotional mix that will be most effective in persuading potential customers (wholesalers, retailers, and/or consumers) to purchase and support its products. Push Policy of Promotion
[DOC File]The Concept of Promotion
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Promotion Mix StrategyUnder Armour® uses a pull strategy, which means that the demand for the product is being pulled from the bottom down. Customers do not need much assistance in purchasing the product (Trimble, C., March, 2008).
Promotion Mix and Strategies | Marketing Principles Portfolio
Detailed description of each area of the promotional mix (advertising, personal selling, publicity, and sales promotion). All four types of promotion must be included. This project will be in the form of a Microsoft Word document, using default font and margins. List of sources for promotional mix planning.
[DOC File]Product Promotion or promotional strategies
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Types of Promotion in the Promotional Mix. There are five basic categories in the promotion mix and each plays a vital role in promoting businesses and their products. 1. Personal selling. 2. Advertising. 3. Direct Marketing. 4. Sales Promotion. 5. Public Relations. Through advertising, direct marketing, public relations, and sales promotion ...
[DOC File]Promotional Mix Project
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Factors Affecting the Selection of Promotion Mix: Type of the market: Promotion of industrial products requires a different strategy from the promotion of consumer products. Eg: Personal selling is the major tool of promotion for industrial products, whereas advertising is a major tool for consumer product.
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