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[DOC File]Chapter 7—Analyzing Consumer Markets and Buyer Behavior
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ii) psychological factors are elements of the consumer’s mental processes; and iii) social factors are those influences from friends and family that influence decision-making. Personal factors are: Involvement can be a major factor in consumer decision-making.
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[DOC File]Principles of Marketing, 13e (Kotler/Armstrong)
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a. Psychological Factors. b. Situational Factors. c. Economic Factors. d. Marketing Mix. e. Social Factors. 2. The set of criteria that consumers use consciously or subconsciously to quickly and efficiently select from among several alternatives is _____ a. Consumer Decision Rules. b. Compensatory Decision Rule. c. Default Rules. d. Safety ...
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[DOCX File]GIPS COLLABORATIONS
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36) _____ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.
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Cultural Social Personal Psychological Factors Affect Buying Behavi…
Psychological factors. Motivation—correlated to the strength of a need (Freud, Maslow, Herzberg) Perception—selective attention, selective distortion, selective retention. ... In addition to a company’s marketing mix and factors present in the external environment, a buyer is also influenced by personal characteristics and the process by ...
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[DOCX File]International Business courses
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80) Most marketers prefer to target consumer segments that are relatively stable in terms of demographic and psychological factors and needs that are likely to …
psychological factors in consumer behavior

[DOC File]Consumer Behavior, 10e (Schiffman/Kanuk)
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Several researchers provide various influential psychological factors relating to conspicuous consumption such as, gaining respect, popularity, being noticed by others, showing who I am in the presence of others, (Bagwell and Bernheim 1996; Marcoux et al. 1997).
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Psychological factors in marketing