Research papers in marketing pdf

    • [PDF File]THE ROLE OF DIGITAL AND SOCIAL MEDIA MARKETING IN …

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      literature, and in doing so hopes to spur new, relevant research. This review is based on articles published in between January 2013 and September 2015 in the four leading consumer research journals: Journal of Consumer Research (JCR), Journal of Consumer Psychology (JCP), Journal of Marketing (JM), and Journal of Marketing Research (JMR).

    • [PDF File]The Effects of Digital Marketing on Customer Relationships

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      advertising, direct marketing, and e-marketing literature give insight into how digital channels can be used to communicate with customers in order to enhance customer loyalty. The objective of this paper is to draw together previous research into an integrative conceptual

    • [PDF File]Journal of Services Marketing - Semantic Scholar

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      Journal of Services Marketing Emerald Article: Eleven years of scholarly research in the Journal of Services Marketing ... finding is that most of the papers published in the Journal of Services Marketingduring the recent 11-year period are research-based papers. Other findings include a trend towards co-authorship, the use of ...

    • [PDF File]SOCIAL MEDIA MARKETING: STRATEGIES & ITS IMPACT

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      is being broadcasted. This research paper emphasizes on the strategies which can take this viral marketing mode beyond the normal social media at present. As a result it can also help in building your community strong enough to make your marketing effective & initiative buying.

    • Faculty of Science and Technology, Meiji University ...

      1 DERIVING CONSENSUS RANKINGS VIA MULTICRITERIA DECISION MAKING METHODOLOGY 1AmyPoh.AL, 2M. N. Saludin, 1M. Mukaidono 1Faculty of Science and Technology, Meiji University 2Faculty of Management & Defense Study, National Defense University of Malaysia ABSTRACT Purpose – This paper takes a cautionary stance to the impact of marketing mix on customer satisfaction, via a …

    • Social Media as a Marketing Tool: A Literature Review

      marketing is as well as examining what factors affect consumer behavior relative to social networking. Despite the initial progress made by researchers, development in this area of study has been limited. Research needs to expand by providing a deeper understanding of the long-term promotional gains retailers obtain from social media marketing.

    • Marketing Mix of 4P’S for Competitive Advantage

      expectations for deciding appropriate marketing mix. Proper market research, foresighted approaches are very important factors to locate target markets. IV. Strategies for marketing mix of 4p’s for competitive advantage The Marketing mix by 4P’s is a conjuration and it …

    • [PDF File]Effectiveness of Social Media as a tool of communication ...

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      International Journal of Scientific and Research Publications, Volume 2, Issue 5, May 2012 2 ISSN 2250-3153 www.ijsrp.org importance and the use of social media as a tool of communication. Observation method was also used for the present study. The area that has been selected for the present study is

    • [PDF File]AWARENESS OF GREEN MARKETING AND ITS I BUYING …

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      AIMA Journal of Management & Research, February 2014, Volume 8 Issue 1/4, ISSN 0974 – 497 Copy right© 2014 AJMR-AIMA ARTICLE NO.3 AWARENESS OF GREEN MARKETING AND ITS INFLUENCE ON BUYING BEHAVIOR OF CONSUMERS: SPECIAL REFERENCE TO MADHYA PRADESH, INDIA Dr. Shruti P Maheshwari Assistant Professor, Shri Vaishnav Institute of Management, Indore, MP, India

    • [PDF File]The Importance of Market Research in Implementing ...

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      Therefore, market of marketing research is to acquisition and processing of primary and secondary data information about customers attitude and behavior and also product demand (McDonald, 2002). The purpose of marketing research as proposed by van, Fok & Stremersch, (2009) is as follows: 3.1 Purpose of marketing research:

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