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[DOCX File]BEST PRACTICES: CUSTOMER RELATIONSHIP MANAGEMENT
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Customer relationship management (CRM) involves retaining and growing business and individual customers through strategies that ensure their satisfaction with the firm and its products. CRM seeks …
strategic customer management

[DOC File]Chapter 1
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Along with Customer Relationship Management, OCM is successful only when the current culture and the behavior of COV employees are fully in sync with communicating excellence and added value to …
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[DOC File]Strategic Issues in Customer Relationship Management (CRM ...
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That few companies are achieving the results they expected from their investment in Customer Relationship Management (CRM) is not news. That most companies continue to invest in CRM without a roadmap for increasing shareholder value or even for forging closer customer …
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[DOCX File]Program Organization Management (OCM) Plan
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The Strategic Account Plan is designed to help the account management team effectively prepare and stay focused on the customer’s business objectives and goals to ensure they achieve the planned results, create a consistent experience for the customer, and ultimately identify how they can make a positive impact on the customer…
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Why You Need a CRM Strategy — and How to Create One - Salesf…
An Overview of Customer Relationship Management. CRM is a highly fragmented environment and has come to mean different things to different people McKie (2000). One view of CRM is the utilisation of customer …
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[DOC File]Chapter 1
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Customer relationship management is being linked to technology enabled Data Management (Ferguson and Hlavinka, 2006; Capizzi and Ferguson, 2005). The purpose of CRM is not just data management which focuses on customer identification, tracking, customer …
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[DOC File]Customer Relationship Management: Are Companies Getting ...
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Customer relationship management is no longer defined as customer database management activity. It is now the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. ... Partnership relationship …
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Strategic customer relationship management