Strategies to achieve competitive advantage
[DOC File]Generic Strategy: Types of Competitive Advantage
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Porter (1980) argues that competitive advantage can be achieved by adopting one or more of the following generic competitive strategies: Cost leadership strategy: the features of this strategy are: low cost relative to competitors, related and standardised products, economies of scales, internally focused, structured organisation and ...
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Porter (1985) has outlined three strategies for achieving competitive advantage - differentiation, cost leadership and focus - known as the generic strategies. Porter (1985) has also identified a number of generic drivers that can act as a source of either a differentiation or cost leadership strategy.
[DOC File]Lecture 6 - Baldwin Wallace University
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The competitive advantage is one of the most important strategies which the economic units seek to achieve in order to ensure their survival and growth in the light of the great competition.
7 Strategies to Define your Competitive Advantage | Garfinkle Exec…
Porter maintains that achieving competitive advantage requires a firm to make a choice about the type and scope of its competitive advantage. There are different risks inherent in each generic strategy, but being "all things to all people" is a sure recipe for mediocrity - getting "stuck in the middle".
[DOC File]CHAPTER 16
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Competitive advantage is nearly always achieved by successful offensive strategic moves – initiatives calculated to yield a cost advantage, a differentiation advantage, or a resource advantage. 2. Defensive strategies can protect competitive advantage but rarely are the basis for creating the advantage.
[DOC File]Gaining the competitive advantage
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Achieving competitive advantage or superior marketing strategy demands that the firm makes choices. Firms decide the type of competitive advantage (based on cost or differentiation) and the market scope or product mix width. By choosing a given generic strategy, a firm always risks making the wrong choice.
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