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[DOC File]The Effects of Marketing on Teens and How the Teenage ...
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P. Anand and B. Sternthal (1992). The effects of program involvement and ease of message counterarguing on advertising persuasiveness. Journal of Consumer Psychology, 1, 225-238. J. Meyers-Levy and B Sternthal (1993). A two-factor explanation of assimilation and contrast effects. Journal of Marketing Research, 30, 359-368.
effects of advertising on people

[DOC File]Dual effects of sport sponsorship on implicit brand memory:
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Yet, although the attention of public policy makers and public health organizations is focused on creating resistance to advertising that promotes products such as tobacco and alcohol, little is known about the effectiveness of messages attempting to prevent the harmful effects of incorrect advertising used to promote various health products.
positive effects of ads

[DOC File]Effects of Advertising Exposure on Materialism and Self ...
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If conscious and unconscious sponsorship effects occur simultaneously, both have to be taken into account. References. Acar, Adam (2007), “Testing the effects of incidental advertising exposure in online gaming environments,” Journal of Interactive Advertising, 8 (1), 1-36.
negative effects of advertising

[DOC File]Language & Advertising:
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It is the goal of Students Working Against Tobacco to inform and educate the manager/owner of the store about these issues. Many times they do not even realize the social effects of such advertising and simply increasing their awareness is a very helpful tool in getting them to participate in this project.
effects of advertising on society

[DOC File]The Impact of DTC Advertising and Physician Promotions on
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a national retail chain wanted to study the effects of two advertising campaigns (factor A) on the volume of sales of athletic shoes over time (factor B). ten similar test markets (subjects, S) were chosen at random to participate in this study.
effectiveness of commercials

vita - Kellogg School of Management
At times, advertising seeks to achieve an impact by appealing to your rational self-interest as a consumer in a direct and transparent way. Other times, it seeks to have an impact in less direct ways, using techniques whose effects may be difficult to consciously evaluate in …
impact of advertising

7 Functions and Effects of Advertising | Your Business
However, little experimental research has shown this presumed effect of advertising exposure on materialism (e.g., Brand and Greenberg 1994; Han and Shavitt 2005; Zhang and Shavitt 2003). Even less research attempted to disentangle the role of self-esteem in this effect. Given that materialists derive a sense of worth and happiness from the ...
impact of ads

[DOC File]Effective counterargumantation
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Past research has shown that the two primary factors impacting the effects of source credibility on attitude change are expertness and trustworthiness. By using both WOM and mass advertising strategies, it is easier to reinforce the advertising message by providing the same attributes through both outlets, thus adding to the trustworthiness factor.
advertising positive and negative effects

[DOC File]Repeated Measures and Related Designs
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and How the Teenage Brain Works. Rebecca A. Florez. New Mexico State University Abstract. This paper explores two PBS Frontline reports, “The Merchants of Cool” and “Inside the Teenage Brain” that report on results from research conducted on how advertisement marketing is affecting teens, and also on how the teenage brain develops from infancy through puberty.
effects of advertising on people

[DOC File]Mass Advertisements versus Word-of-Mouth of Advertising
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The focal research question concerns the effects of two different types of promotional activities, namely, the traditional physician promotions and the newer direct-to-consumer (DTC) drug advertising, on the demand for prescription pharmaceutical products. Two sequential decisions are involved in the prescription process.
positive effects of ads

The effects of advertising