What is a promotional mix
[DOCX File]Chapter 14 – promotional mix
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The Concept of Promotional Mix. Promotional Budget. The Push-Pull Concept. Content Vocabulary. promotion. Decisions about advertising, personal selling, sales promotion, and. public relations used to attract customers. (p. 395) product. promotion . A promotional method used by businesses to convince
[DOC File]PROMOTION BASICS
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Your promotional mix must include methods for meeting all of these goals. The marketing department selects the best promotional activity to reach the target market. It then develops a budget for advertising, direct marketing, and sales promotional activities. The selected promotional activities must complement one another, and they must be able ...
[DOC File]PROMOTIONAL MIX AND THE INTERNET
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The makeup of the promotional mix varies with the product being promoted, the nature of the potential customers, the general market conditions, and the funds available. Advertising is a non-personal sales message that is paid for by an identified company. It promotes the company’s products, services, or image and is directed toward a mass ...
[DOCX File]Allen Independent School District
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PROMOTIONAL CONCEPTS AND STRATEGIES. CHAPTER 17. OBJECTIVES: Explain the role of promotion in business and marketing. Identify the various types of promotion. Distinguish between public relations and publicity. Write a news release. Describe the concept of the promotional mix…
[DOCX File]Allen Independent School District
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The Concept of Promotional Mix. To reach its promotional goals, an organization develops an effective promotional mix— a combination of strategies and cost effective allocation of resources. Most businesses use more than one type of promotion to achieve their promotional goals.
[DOC File]Promotion:
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Chapter 14 – promotional mix. THE MARKETING MIX. Product price promotion and place variables that can be manipulated to meet channel needs . Divided into . Personal selling. Non-personal selling . Promotions . Involves any forms of purposeful communications employed by channel members with …
Promotional mix - Wikipedia
Promotional Mix Overview: Advertising – Advertising is paid non-personal communication about an organization and its products that is transmitted to a target audience through a mass medium. Mass Medium = Television, Radio, Newspapers, Magazines, Direct Mail, Mass-transit vehicles, or …
[DOC File]The Concept of Promotion
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Promotional Mix and the Internet NAME_____ Instructions: You are to go to ONLY the sites listed on this page (they’re also linked from the RVHS Marketing Home Page) At each site, take a few (5-10) minutes to look around. After you’ve looked at the site, please answer the questions on this handout.
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