Writing content for the web

    • [PDF File]Health Literacy Online

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      The latest research in Web design supports creating easy-to-use Web sites. This guide builds on the principles of Web usability and adds to existing best practices by providing research-based strategies for writing and designing health Web sites that are accessible to users with limited literacy and limited health literacy skills.


    • [PDF File]The Discipline of Content Strategy

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      online editorial calendar, including content life cycles. Web writing is the practice of writing useful, usable content specifically intended for online publication. This is a whole lot more than smart copywriting. An effective web writer must understand the basics of user


    • [PDF File]Writing for the Web - APA

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      APA| Supercharge Your Presence: Writing for the Web Welcome Discussion Topics The value of online publishing outside of academia Web-friendly writing techniques and formatting Strategies for creating excellent content


    • [PDF File]DM Best Practices: Writing for the Web

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      Effective web writing involves the having the proper content, written in the right style and formatted for effective scanning. The following pages will discuss ways to achieve this balance. The contents of your content The web is no longer just another channel for communications. Your website is your brand—your dialog with your customers.


    • [PDF File]Writing for the web: principles and guidelines

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      Writing quality content Writing for the web is different than writing document briefs or reports, because people don’t read the same way on the web as on paper. The following guidelines can ensure that your pages are web-ready and accessible. Write user-centric content Use the inverted pyramid of information


    • Developing Online Content The Principles Of Writing And ...

      The Principles Of Writing And Editing For The Weband the broader society. An all-in-one resource on writing, organizing, and delivering Web content After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content ...


    • [PDF File]Copywriting 101 - Growth & User Acquisition | David Ly Khim

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      to do with fishing, because it’s actually about writing timely content that acts as link bait. • A News Headline is pretty self-explanatory, as long as the news itself is actually, well … news. A product announcement, an improved version, or even a content scoop can be the basis of a compelling news headline.


    • [PDF File]Reading & Writing in Content Area

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      5. Developing reasonable instructional goals for the content reader. 6. Stressing the acquisition of reading and writing skills across the curriculum. 7. Summarizing research for the teaching of reading and writing at the secondary level. 8. Providing methods for the teaching of skills using technology resources. 9.


    • [PDF File]Webpage Content Template

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      Webpage Content Template Pre-Writing Questions: What is the goal of this page? Which audience/persona is this page targeting? Which phase of their buying cycle is this page addressing? Based on the topic you’re covering, what are the 3 primary benefits you want to communicate?


    • [PDF File]CONTENT-WRITING - Web Design, Digital Marketing Training ...

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      Content Writing Career Marketing / Web Content Writer Digital Marketing Specialist Technical Writer SEO Specialist Manager Content Delivery This programe is best suited for Writing professionals from the information business industry who intend to express better, quicker and become more confident


    • [PDF File]Web Writing Style Guide - Hampshire College

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      Writing for the web can be a daunting task. Let us help you make your web content successful. We know RedDot can feel unwieldy, and we are here to help make the process easier and the web pages more usable and useful. Amy Diehl Web Content Manager acdCM@hampshire.edu 413.559.5342


    • [PDF File]Writing effective and accessible web content

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      Writing effective and accessible web content (webwriting-1t) 2 What is ‘good’ content? Good content effectively communicates its intended message to its intended audience. In other words, a message must be appropriate to: its goal(s) – i.e. what you want it to achieve its audience(s) – i.e. who it is intended for the medium – e.g. the web


    • [PDF File]Writing for the Web - University of West Florida

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      • Look at the Web stats to see what words are currently leading users to your site. • Weave relevant keywords throughout the content of your site. Keywords may be different depending on the particular content of each page. • Do not stuff keywords. Try to weave them naturally into the content.


    • [PDF File]SEO Copywriting: How To Write Content For People and ...

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      Before writing your content, and again before publishing it, use meta descriptions to help guide search engines. For SEO purposes, the meta description should be 150 – 160 ... This is a free web app that you can use to make your words, sentences, and paragraphs flow smoothly. You can replace jargon with fun words in five seconds.


    • [PDF File]The Web Content Recipe Book - Wordtracker

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      Wordtracker.com The Web Content Recipe Book | 2 Section 1: Web content and your business 5 Web content is important (by Ken McGaffin) 6 Never stop marketing (by Mark Nunney) 8 How to structure an article (by Ken McGaffin) 11 Write winning articles quickly (by Ken McGaffin) 14 How to optimize a page for search engines (by Mark Nunney) 15


    • [PDF File]The importance of high quality content

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      Writing for the web is a bit different than writing for print. And at the same time, it’s pretty much the same. In both cases, you need to arouse, persuade or entertain your audience to keep them reading. Because web texts are often read from a screen and people have much more incentives to stop reading (clicking on other links etc.), the ...


    • [PDF File]Web Content Writer General overview A web content writer ...

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      1 Web Content Writer General overview A web content writer specializes in writing publishable material for websites. Depending on his or her employer, a content writer may be required to specialize in one topic area. Unique job titles are associated with distinct kinds of content writing; these



    • [PDF File]THE ULTIMATE GUIDE TO BLOGGING - CMI: Content Marketing ...

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      THE ULTIMATE GUIDE TO BLOGGING 3 TABLE OF CONTENTS 1 Blogging 101 2 Blogging Stats, Facts & Insights (and what they mean to you) a. 12 Reasons to Start Blogging 3 Calculating the Costs of Having Quality Content on Your Blog 4 Getting Started: How to Build Your Blog and its Content Strategy a. The 10 Things Every Company Should Do Before Blogging b. Choosing Your Writing Style


    • [PDF File]Web Content Writing - West Chester University

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      Web content writing is all about writing informative and factual content. Web content is simple, straightforward and generally written to inform and educate. Short, straightforward sentences o Long sentences tend to be complicated. o One or two ideas per sentence is plenty. More than that confuses people, they can’t see the main point. Good ...


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