Amazon book advertising: free download. On-line document store on 5y1.org

[DOC File]Amazon
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Amazon.com’s efforts to build brand equity through its extensive advertising and promotion have received mixed reviews from industry analysts. One Merrill Lynch analyst criticized Amazon.com’s attempt to develop brand equity, questioning its value for …

[DOC File]10 Marketing Books Actually Worth Reading
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Availability: Still in print (Wilshire Publishing) and available on amazon.com. 2) My First 50 Years in Advertising by Max Sackheim (Prentice-Hall, 1970). Another plain-speaking, common-sense guide that stresses salesmanship over creativity, and results over awards. The author was one of the originators of the Book of the Month Club.

[DOC File]David Riklan’s E-Book Marketing Program:
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If you have a 250 page e-book, you might want to break it up into two e-books. The first one could be 200 pages and be your primary E-book, and the second one can be a bonus that is 50 pages long. You can also create your own Audio Recordings or E-Courses.

[DOC File]Mass Advertisements versus Word-of-Mouth of Advertising
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All this without a single penny spent in advertising funds. Amazon.com. Amazon.com has a "share the love" program in which you can send friends a 10 percent discount on any book you have bought. If your friends bought the book, you would receive credit toward future purchases. The credit consists of the actual dollar amount of the 10% discount ...

[DOC File]The Sin of Ineffective Advertising - Changing minds
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Let’s examine some of these myths and misconceptions about advertising by looking at a summary of the book’s key advice. What you say is more important than how you say it. The headline is the most important element in most adverts. The most effective headlines appeal to the reader’s self-interest

[DOC File]Management Information Systems, 12e
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create personalized Web pages suited to individual users (think Amazon.com’s “What others are reading that purchased this book”) improve customer experiences. create additional value for each user. Often, the data are collected by advertising networks rather than individual Web sites. It’s cheaper, easier, and less time-consuming that way.

Amazon book advertising