Articles about customer relations
[PDF File]Implementing a system of Customer Relationship Management
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and customer-focus; gives the company a shared base of information which eases many processes across the enterprise. “Customer Relationship Management (CRM) is a business strategy for improving profitability by focusing on customer needs and creating an attentive relationship with the customer.
[PDF File]The Impact of CRM on Customer Retention
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effective use of the data and a uniform platform for customer relations management as well as optimal customer service. Thus, an in depth organizational change that supports CRM is required throughout the marketing, sales and service departments. In another word, CRM is an effective tool for allowing customers to perform their own
[PDF File]Customer Relationship Management: Implementation Process ...
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A. Mishra et al. Customer Relationship Management: Implementation Process Perspective – 84 – considering customer’s needs in all aspects of a business, ensuring customers’ satisfaction. By providing information on customer data, profiles and history they
[PDF File]Customer Relationship Management - Social science
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Key Words: Customer Relationship Management (CRM) -Marketing Performance Relationship Marketing 1. Introduction As a logical result of the appearance of the concept "Relationship Marketing" since the 1920s, the concept "Customer Relationship Management" (CRM) has been brought to attention in late nineties, especially among
[PDF File]Customer Relationship Management (CRM) System
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Customer Relationship Management (CRM) System is a suite of pre-engineered, ready-to-implement, integrated application modules that focus on automating and optimizing all customer-centric and customer-responsive functions—sales, marketing, service, and support—
[PDF File]THE IMPACT OF EFFECTIVE CUSTOMER RELATIONSHIP …
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The impact of effective customer relationship management (CRM) on repurchase: A case study of (GOLDEN TULIP) hotel (ACCRA-GHANA) George K. Amoako*, Emmanuel Arthur, Christiana Bandoh and Rachel Kafui Katah Department of Marketing, Central Business School Central University College, P. O. Box 2305, Tema, Ghana. Accepted 28 November, 2011
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