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      VIII Table des matières 5.n environnement de U marché profondément transformé 19 5.1.es nouvelles possibilités des consommateursL 20 5.2.es nouvelles possibilités des entreprisesL 21 5.3.es circuits deD distribution transformés 22 5.4.’intensification deL la concurrence 22 5.5.e marketing enL pratique 23 6. L’optique de l’entreprise 25

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      Management 15 Global Edition PHILIP KOTLER ... PEARSON Boston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto ... PART 1 Understanding Marketing Management 24 Chapter 1 Defining Marketing for the New Realities 25 The Value of Marketing 25 Marketing Decision Making 25 ...

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