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[DOC File]On Line Promotions and Advertising in the Indian Context
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Promotion is one of the four pillars of the marketing mix of an organisation. Depending on the marketing situation, an appropriate promotional mix is used to achieve an organisation's communication goals. Advertising is mainly used to create an awareness of the availability and benefits of products services, and existence of suppliers.
what is the promotional mix

[DOCX File]Allen Independent School District
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In large companies, the marketing department has many roles. It determines the promotional mix, establishes the budget, allocates resources, coordinates the campaign, supervises any outside resources, and measures the results. It is important to consider all aspects of the promotional mix when developing the promotional budget.
the promotional mix includes

[DOCX File]MCE 13.1310 MERC 1 – Promotion - Marketing Education ...
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This instructional module contains student booklets and teaching guides with comprehensive lesson plans/teaching guides. This instructional module contains www site Promotion, Planning Your Web Site, Email as a Marketing Tool, Selecting Advertising Media, Ad-quipping Your Business, Promotion, and Promotional Mix.
promotional mix marketing

[DOC File]SUPPLEMENT/ANCILLARY TITLE
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The promotional mix elements have to be viewed as component parts of an integrated marketing communications program. An individual promotional activity such as advertising or sales promotion cannot be managed without considering its relationship to other promotional mix elements.
personal selling promotional mix

[DOC File]Promotion:
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Promotional Mix Overview: Advertising – Advertising is paid non-personal communication about an organization and its products that is transmitted to a target audience through a mass medium. Mass Medium = Television, Radio, Newspapers, Magazines, Direct Mail, Mass-transit vehicles, or …
promotional mix tool

[DOC File]PROMOTIONAL MIX AND THE INTERNET
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Promotional Mix and the Internet NAME_____ Instructions: You are to go to ONLY the sites listed on this page (they’re also linked from the RVHS Marketing Home Page) At each site, take a few (5-10) minutes to look around. After you’ve looked at the site, please answer the questions on this handout.
promotional mix elements

[DOC File]PROMOTIONAL MIX AND THE INTERNET
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Which of the five sites do you believe has the best promotional . mix? Why? Rubric Total = 100. URL 1 15 (3 points for each question) URL 2 15 (3 points for each question) URL 3 15 (3 points for each question. URL 4 15 (3 points for each question) URL 5 15 (3 points for each question)
5 components of promotion mix

Promotional mix advertising