Promotional mix examples

    • [DOC File]Student Marketing Handout

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      The Concept of Promotional Mix To reach its promotional goals, an organization develops an effective promotional mix— a combination of strategies and cost effective allocation of resources. Most businesses use more than one type of promotion to achieve their promotional goals.

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    • What is Promotion Mix: Definition, Tips, Examples | SendPulse

      Promotional mix. refers to the combination of different types of promotion. A business decides on the promotional mix that will be most effective in persuading potential customers (wholesalers, retailers, and/or consumers) to purchase and support its products. ... Examples: The opening of a new store. An interview with a company official ...

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    • [DOC File]SAMPLE MARKETING PLAN

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      A. Each target group calls for a separate promotion mix. 1. All the promotions are part of one concerted effort. 2. An integrated marketing communications (IMC) promotional approach is a method of uniting all promotional efforts and making them more consistent. 3.

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    • [DOC File]Marketing & Management I – Principles

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      a.Define the following terms: promotional mix, advertising, personal selling, publicity and sales promotion. b.Identify the elements of the promotional mix. c.Categorize examples of promotions according to the elements of the promotional mix.

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    • [DOCX File]MARKETING 6621 v2 EXPANDED BLUEPRINT – 2012-2013

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      This instructional module contains student booklets and teaching guides with comprehensive lesson plans/teaching guides. This instructional module contains www site Promotion, Planning Your Web Site, Email as a Marketing Tool, Selecting Advertising Media, Ad-quipping Your Business, Promotion, and Promotional Mix.

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    • [DOC File]Unit 10 Promotional Activities - Business Studies & Enterprise

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      28) Identify the types of promotion (such as, but not limited to, advertising, direct marketing including social media marketing, sales promotion, personal selling, and public relations) and describe the concept of the promotional mix. Give examples of why all elements of the promotional mix …

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    • [DOCX File]MCE 13.1310 MERC 1 – Promotion - Marketing Education ...

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      The strongest part of the marketing mix for Blue Sky involves sales promotions, public relations, and nontraditional marketing strategies such as attending outdoor events and organizing activities like day hikes and bike rides. An actual plan will include more specific financial details, which will be folded in to the overall business plan.

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    • [DOC File]PROMOTIONAL CONCEPTS AND STRATEGIES

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      Also consider how a promotional mix is designed to alter customer attitudes. Discuss how assessing the relative costs of promotional activities affect the final choice of the promotional mix. Discuss how the choice of promotional mix for a promotion campaign depends on the following factors: Business and marketing aims and objectives

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    • [DOC File]WHAT IS MANAGEMENT

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      Total promotional budget: $_____ (This is your100%) Promotional Mix: % $ Advertising Sales Promotions Public Relations Direct Marketing Personal Selling 100% $ Measuring Results: How you plan to evaluate results. Summary of Results: The actual results of the campaign. Promotional …

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    • [DOC File]The Concept of Promotion

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      PROMOTIONAL CONCEPTS AND STRATEGIES. CHAPTER 17. OBJECTIVES: Explain the role of promotion in business and marketing. Identify the various types of promotion. Distinguish between public relations and publicity. Write a news release. Describe the concept of the promotional mix…

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