Promotional mix marketing
[DOC File]MARKETING CONCEPTS - Mr. A's Marketing Mavens
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MARKETING MIX. A. After a company has identified its target market, it is time to develop a marketing plan. The plan can be categorized by the following . . . B. Marketing Mix also known as the “Four P's” Decisions about these four areas that make up the marketing mix …
[DOC File]Promotion:
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Promotion plays a communication role in the Marketing Mix and is sometimes referred to as the “Marketing Communication Mix” For communication to occur we need: the PROMTIONAL MIX . The. promotional mix (or . marketing communications mix) includes personal selling and non-personal selling (advertising, sales promotion, public relations, and ...
[DOC File]Marketing Skill Standards
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32 competencies must be achieved at level 2 or 3 Explain the role of promotion as a marketing function Explain the types of promotion Identify the elements of the promotional mix Describe the uses of business ethics in promotion Describe the uses of technology in the promotion function Describe the regulation of promotion Explain the types of ...
[DOC File]Stock Control Policy & Procedures
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– the promotional activity must be compatible with GSE organisational requirements, branding and image. Decide on marketing mix – consider the 4 P’s of product, price, promotion and place and how they interrelate. Consider the marketing plan – market segmentation, differential advantage and positioning. Identify promotional objectives
[DOC File]Marketing & Management I – Principles
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28) Identify the types of promotion (such as, but not limited to, advertising, direct marketing including social media marketing, sales promotion, personal selling, and public relations) and describe the concept of the promotional mix. Give examples of why all elements of the promotional mix …
[DOC File]Marketing Mix Quiz - Richmond County School System
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The marketing mix does not apply to very small businesses: True or False? True. False . The way in which products are sold is known as a: Distribution Channel . Marketing Source. Marketing Channel. Promotional Route. Which of the following is most related to the marketing concept? Make a profit. Satisfy Customers . Gain market share. Increase ...
[DOC File]PROMOTIONAL CONCEPTS AND STRATEGIES
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Explain the role of promotion in business and marketing. Identify the various types of promotion. Distinguish between public relations and publicity. Write a news release. Describe the concept of the promotional mix. Define sales promotion. Explain the use of promotional tie-ins, trade sales promotions, and loyalty marketing programs
[DOC File]Business Plan for a Startup Business
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Promotional Methods: Budget: Budget write up Total promotional budget: $_____ (This is your100%) Promotional Mix: % $ Advertising Sales Promotions Public Relations Direct Marketing Personal Selling 100% $ Measuring Results: How you plan to evaluate results
[DOCX File]Target Market - G-W Learning
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Promotional decisions include decisions about which elements of the promotional mix will be used and how they will work together to create integrated marketing communications (IMC). Write strategies for each part of the promotional mix: advertising, public relations, sales promotions, and personal selling.
[DOCX File]Chapter 17 Notes – Promotional Concepts and Strategies
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Promotional Mix - the cost-effective combination of 5 basic categories used to reach company goals. 1. Personal Selling. 2. _____ 3. Direct Marketing. 4. Sales Promotion. 5. _____ _____ - sales reps generate and maintain direct contact with prospects and customers (usually most _____ form of …
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